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The Professional Web Application Developer and Web designer FIRM

A winner of 5 consecutive years 1999-2003 Prestigious USA Golden Web Award Company (Incorporated since 1992)

Why Do You Need A Website?

There are plenty of reasons to have a presence on the internet, not all are directly related to sales, but most are related to that bottom line of your tax statement. The goal of a website is not always to sell a product or service, sometimes it is simply provide company information, to save you time, to save personnel, to provide better customer service, to sell advertising or just because you want one. The reasons can be as vast as the possibility of the designs, so let's hit on a few of the key purposes for a website:

Direct selling on the internet. This is the obvious one. More and more purchases are being made online. If you have a product or service to sell. This could be a great addition to your current sales.
Online presence. People don't just shop online, they search for the places they go to shop and research the companies they want to do business with. Even for those have nothing to sell online or do not want to sell online, a presence (even if a small one) online is almost a necessity in today's market.
Save Time. Sometimes a lot of phone calls are good for business, but sometimes they just take time away from more important things. By placing some of this information online, you could direct those callers to your website.
Customer Service. While an online presence for current customers can save time, it can also increase your bottom line by increasing your customer satisfaction. We all know that our best resource for new and repeat business is our current client base. By making things easy for them, giving them 24/7 access to the information they need, we increase their satisfaction. They, in turn, return to buy more products/services and refer others.

Why Not Build It Yourself?

Despite what anyone tells you, you can build a site yourself. There are even online resources for you to actually build and host your site online. If any design firm tells you can't build a simple website on your own, turn around and walk away. Sometimes all you need is the time to do it. However, there are advantages to hiring a design firm.

Knowledge and Resources. This would be the most important reason to hire a design firm. They will have the knowledge, resources and software to develop pages and graphics that are properly optimized, avoid the problems that hurt your site on the search engines and be able to suggest new ideas for your site.
Browsers and Screen Resolutions. A design firm will also know what designs have cross-browser and resolution functionality. Just because your site looks good in your computer using Internet Explorer 5.0 at 800x600 resolution, does not mean it will look the same to someone using Netscape, an older browser or a larger screen resolution. Then you also have to consider Mac users and Web TV users.
Time. Your time is valuable. Sometimes the time it would take for you to design your own site, find adequate hosting and do your own submissions is just not worth it.
Programming. When a site requires functionality, databases or custom scripting it is always smart to hire a designer. Even if you want to do the design of the site yourself, there is a lot of server knowledge, thought and research that must go into scripting and database work. At least hire a consultant to advise you on the best languages to use for what you are trying to do.

Why Not Promote It Yourself?

You can promote it yourself! All the information you need is online. Any individual can submit their own site and even pay the fees required by various engines to get preferred listing or expedited indexing. The reason you hire a firm for this is TIME! The search engines and directories must be researched to know EXACTLY how to submit, where and when and how often to submit to make your site found within the first few pages of a search. The "SUBMIT TO 1000 SEARCH ENGINES" programs DO NOT WORK! Do not fall into that trap. The major engines and directories will ignore what they call "spamming the search engines". Some will even ban your site for it. Take the time to KNOW WHAT YOU ARE DOING. This is vital! If you do this yourself, make sure you are submitting correctly. Meta Tags and spamming search words are not a solution and will often do you more harm than good. Doing it wrong can penalize you severely an cripple your potential for some time.

Do I Need A Fancy, Flashy Site?

No! Sometimes a fancy, high dollar site is not what you need. Fancy graphics and flash are nice, but you have to consider who your target audience is. If your target market is the average individual with a dial up connection and an average graphics card, then flash would not be the way to go. Visitors have a tendency to leave sites quickly if they have to wait. You don't have to get flash and graphics that take forever to load to have a beautiful, functional site.

On the other hand, if your target is businesses with high speed connections and fancy computers and you offer a high dollar product or service that needs to spill out confidence and the "Wow" effect, then go all out. Get the fancy flash, the high quality graphics and make 'em go "WOW!" when they enter your site, but don't make it hard to navigate.

Sites should all be easy to navigate and understand. Your user should be able to tell instantly what it is you do and how they could benefit from being there. You need to grab their attention, but you also need to hold on to it!

call Jason ANG now at 96877748 OR EMAIL TO jason@akyweb.com to find out more!!!!!

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