YES

NO

Impression on first entry,

The URL/Domain Name is appropriate and meaningful

The surfer sees something meaningful within 8 seconds

The Site Name and Product/Purpose come up instantly

The first page is less than 20K, and images are kept small

Text is visible (and held steady) while graphics are loaded

Graphics are named (using ALT=) with useful text content

If an Entrance Tunnel, this is avoidable

The Homepage is exciting, interesting, attention-grabbing

There is useful information on the Homepage

The Homepage looks good, and has a clean, uncluttered look

Important information is 'above the fold' (top 600 x 300)

Not distracted by excessive animation or flash

The Homepage contains the key facts

Name of Organisation (preferably in H1 text heading)

Shows business, products, where based

Style appropriate for target audience

Shows the sort of information available in the site

Shows name, address, telephone, fax, Email

TITLE is meaningful

META statements are correct

If frames are used, correct text links and METAs are provided

Shopping Experience

Friendly and quick route to buy

Secure handling of credit card information

Order acknowledged with delivery date stated

Order tracking provided

Delivery reliable

Returns policy stated

Certificates obtained from trade bodies

Privacy of Data statement

Appropriate use of cookies

YES

NO

Back Office Support

Email response address on every page

What to do about faults, comments, suggestions, feedback

Same day acknowledgement of all Emails

Timely and full answer to Emails

Links are clear and meaningful

Not more than 7 options in any menu

Image-links are appropriate and consistent

Image-links have ALT words and supported by text-links

The whole site has a structure

It is clear what the structure of the site is

Useful content is not more than three clicks from the homepage

There is a List of Contents or a Site-Map with links to every page

Each web-page has links back to the Contents or Site-Map

There are appropriate links on to other useful pages

Search tool is provided if appropriate

All the pages obey the same rules

Each web-page has a proper title

The title shows why users should look at this page

Titles are consistent with the words used to link to it

META statements are provided on key pages

Text is shown in centered tables (say 550 pixels wide)

Long web-pages have their own structure

Long web-pages are used when it is useful to print as a whole

Avoid long tables, use several short ones

Users are warned if access time is likely to be long

Each displayed part of the web-page has a heading or colour

There is a list of contents for the page

At useful intervals there is an escape-link back to the contents

All Web-Pages have a reference

Author and name of organisation on each web-page

Accreditation or acknowledgement of the source of data shown

Web-Page URL shown for reference if the page is printed

Date created or last updated on each web-page

Pages that may be printed have company and contact information

YES

NO

Useful External Links are provided

Links are provided to relevant sources of information

Links to associated organisations are provided

Information readily available elsewhere is not repeated

There is a description of who the link is to, and why

External links are shown with the full URL

The Website achieves its purpose

It is clear what the purpose of this website is

The apparent purpose has been achieved

There are appropriate images and colour

It has a professional, planned, workmanlike, friendly image

There is appropriate user interaction for Key Action Points

There is incentive to take action

The reply forms were easy to use and relevant to the need

There is some humour or light-relief

I am tempted to return in the future

Browser compatibility and Accessibility

Works with Netscape, Internet Explorer, Opera, Lynx versions

Appropriate colours, contrast, font size

Handles variation in colors and font size

Works with Text to Speech devices

Total Number of Yes answers